About FUYUHokkaido ski school
A bilingual ski school in Hokkaido, running private lessons at Niseko, Rusutsu, Kiroro and Teine. This page is about how we teach.
34
Bilingual coaches (Chinese & English)
8
Technical Directors
4
Licensed teaching resorts
15,000+
Students taught

Founder
Brian Yuan | APSI Level 4 snowboard instructor
“If every FUYU coach is someone I would trust with my own child, then this ski school has done its job.”Read the full story →
FUYU's Philosophy
How we teach,
and why
Turning our experience into a system you can learn from.
Every decision in how we run FUYU comes down to one question: does this take care of the details of your lesson?
We built a teaching cycle designed to be constantly checked and improved: Technical Directors share their own experience and teaching concepts, which we put straight into the classroom; all 34 coaches (8 of them Technical Directors) train internally four days a week, plus after-hours discussions on teaching logic, learning methods and communication; and student feedback goes straight back into the next round of training.
The “details” a coach handles aren't just technique. They include service, communication, support, and encouragement. Beyond the satisfaction of skiing well, there's something else: having someone right there with you, helping you learn every movement.
Every cycle
↻ gets sharper
A 4-stage cycle,
getting a little sharper with every round.
Coaching Team
FUYU Technical Directors and coaches
34 bilingual coaches, 8 of them Technical Directors. Tap a card to see their teaching style and certification level.
- Lv42
- Lv312
- Lv216
- Lv14
How are certification levels graded?
Levels run from Lv1 to Lv4. Lv4 is the highest qualification. FUYU coaches train continuously to the Lv4 standard.Swipe to see each coach
BrianTechnical Director
- Certification
- SnowboardAPSI Level 4SkiAPSI Level 1
牛牛Technical Director
- Certification
- SkiAPSI Level 4SnowboardSBINZ Level 1
John JohnTechnical Director
- Certification
- SkiCSIA Level 3SnowboardCASI Level 2
ErikTechnical Director
- Certification
- SkiAPSI Level 4 candidate
RustyTechnical Director
- Certification
- SnowboardCASI Level 3
KonuTechnical Director
- Certification
- SnowboardAPSI Level 3SkiNZSIA Level 1
Kerwin
- Certification
- SnowboardAPSI Level 3SkiAPSI Level 1
Tong
- Certification
- SnowboardSBINZ Level 3SkiAPSI Level 2
Joey
- Certification
- SkiAPSI Level 3SnowboardAPSI Level 1
Weiyi
- Certification
- SkiCSIA Level 3
Lucas
- Certification
- SkiAPSI Level 3
有大
- Certification
- SnowboardAPSI Level 3SkiAPSI Level 2
阿志
- Certification
- SnowboardCASI Level 2SkiCSIA Level 1
雅囡
- Certification
- SkiBASI Level 2
聖夫
- Certification
- SkiCSIA Level 2
AI
- Certification
- SnowboardCASI Level 2SkiCSIA Level 1
Andy
- Certification
- SnowboardCASI Level 2SkiCSIA Level 1
Evonne
- Certification
- SnowboardCASI Level 2SkiNZSIA Level 1
Gonzalo
- Certification
- SkiNZSIA Level 2SnowboardSBINZ Level 2
Hugo
- Certification
- SnowboardSBINZ Level 2SkiNZSIA Level 1
Jacob
- Certification
- SnowboardCASI Level 2SkiCSIA Level 1
Jason
- Certification
- SkiCSIA Level 2SnowboardSBINZ Level 1
Joyce
- Certification
- SnowboardSBINZ Level 2SkiCSIA Level 1
Roxie
- Certification
- SnowboardSBINZ Level 2SkiAPSI Level 1
Vic
- Certification
- SnowboardCASI Level 2SkiAPSI Level 1
Zoya
- Certification
- SnowboardCASI Level 2SkiCSIA Level 1
Jessie
- Certification
- SkiNZSIA Level 2
Jenny
- Certification
- SkiCSIA Level 1
Mo
- Certification
- SkiCSIA Level 1SnowboardCASI Level 1
Ning
- Certification
- SkiCSIA Level 1SnowboardCASI Level 1
SU
- Certification
- SkiCSIA Level 1SnowboardCASI Level 1
Coach training
8 senior Technical Directors, and internal training four days a week.
What is a Technical Director?

Teaching training
Analysing your movement and prescribing the right drill, with coaches feeling the awkwardness students feel.
Terrain, safety and support
Knowing where to practise, judging safety, and reading your expressions so you feel at ease.
Riding training
Correct demonstrations, so you can see at a glance what to do.
Professional conduct
Patience, communication and character, so the lesson becomes part of the trip's memories.
Technical Director credentials
APSI (Australia) Snowboard Level 4, APSI (Australia) Ski Level 4, CASI Level 1 and 2 examiner, NZ (New Zealand) Snowboard Level 3.
Coach's notes after each lessonAfter every lesson, your coach writes down what you learned and what to practise next
“Thank you, coach! So patient, and you pointed out so many of our problems and blind spots!”
How we match you
We match your coach to your level and goals, not at random.
What language do the coaches teach in?
FUYU coaches teach mainly in Chinese or English. If you'd like Cantonese or Japanese, let us know when you book.
Are FUYU's instructors licensed to teach at the resorts?
FUYU teaches legally at Niseko, Rusutsu, Kiroro and Teine. Every coach holds a valid work visa and teaches in uniform with an armband.
Requesting a coach
Can I request a specific coach?
Yes, you can request a Level 3 coach; otherwise we match one to your level and goals.
Read more
At Teine, to request a Level 3 or above coach, please contact us.
FUYU House
Niseko's training centre
for working coaches
In their spare time, FUYU's Technical Directors gather coaches in Niseko to share experience and expertise. Coaches need someone to analyse their technique and guide their next step. That's the only way practice tells you what to actually pay attention to, and even how to teach the same thing to a student.
FUYU House is a training program built for working ski coaches, with a new topic and teaching technique each week. It's something FUYU has wanted to do all along: give real, useful support to coaches who want to keep getting better, meet them where they already are, and build a system that keeps that growth going.
